Brand direction, March 2020open proposal
The Monument is a one of a kind boutique hotel located in the centre of The Hague, Netherlands. Offering private accommodation options with a twist.
Uplifting comfort and tailor made design in an inspiring setting with an independent approach to customer service. Going the extra mile to provide good/positive vibes.
The Monument believes that positive and reassured mindset is the best way to attain the purpose of your city visit.
Whether you're here for business, family or just plain city tripping, you'll get the most out of your stay when undistracted and uplifted.
Luxe made affordable. Clean comfort, customer care, all little details thought trough.
Inspire. Tailor made funky design in a monumental location.
Looking after you, but not in your face.
The Monument is devoted to lift your spirits and provide worry free accommodation.
Affordable private rooms, where luxury meets funky design, delivering positive vibe for the independent visitor.
Luxurious private rooms, without reception and funky design demand for open minded and independent visitors.
Affordable, but not cheap. Middle and Upper middle class couples seeking a cultural getaway.
How can we describe our customers?
What feeling do we trigger?
How would our community describe us?
How does our personality sound?
Oneliner to state The Monument's unique offering.
Brand Direction - 2020
Not your ordinary hotel