Brand direction, March 2020open proposal
Black Collar is a small independent distillery, located in the Bay of Islands, Far North of New Zealand. Devoted to produce honest and smooth spirits, made with natural ingredients in small batches.
Whatever you do, do it the love of it. Don't give in on happiness by settling with mediocrity. Following your heart puts an honest smile on your face, one that lasts.
Respect & Humble. Respect for you own authenticity, respect all others perspective > humble, modest, proud, confident, authentic, open
Support those who are on their own journey. Inspire others to take the leap of faith and follow their heart.
People don't buy what we do, they join us for the reasons why we do it.
We believe in the power of doing what you love, no matter what everybody else tells you to do. Stay true to yourself, follow your gut and don't fear to adapt when you feel the need to.
We set our own standards, cruise our own course, no concessions. Constantly improving and adapting to become a better version of ourselves.
We make honest spirits. Distilled in small batches to .. Natural ingredient and purest water, resulting authentic and smooth spirits.
How can we describe our customers?
What feeling do we trigger?
What impact do we have?
How would our community describe us?
How does our personality sound?
Brand Direction - March 2020
What is the driving force behind Melt?
How does Melt manifest it's values?
Resulting in what offering?
Something about consistency throughout all communication...
The need for professional copywriter, photography, staff uniforms, etc.
More soon ...
List of prioritised deliverables here...